So, you tell me, what bowl game are you excited to see? Is it the AdvoCare V100 Independence Bowl? Is it the Godaddy.com Bowl? Will it have a bunch of hot chicks with Go Daddy shirts on? Or were you glued to the television when the Beef O’ Brady’s Bowl was on this past Tuesday? WTH is Beef O’ Brady you may ask yourself? It’s okay, I sure didn’t know either. You can find out more about this small pub chain that is celebrating it’s 25th anniversary here. Mmm good.
I know I am not alone in thinking that these bowl games are getting out of hand. The majority of them are inconsequential, pairing schools that may not have even known each other existed. Who is watching besides the die hard alumni? Are they really watching or just using it as an excuse to tailgate and/or party? And these names/sponsors are getting ridiculous: uDrove, New Era Pinstripe, and Military Bowl Presented By Northropp Grumman with the longest name (although the Franklin American Mortgage Music City Bowl comes in a close second). Back to Beef O’ Brady, how the heck are smaller businesses like that able to afford bowl sponsorships? Is it getting that bad or is it that good of a marketing tool? Does anyone care?
I briefly flipped past the Maaco Las Vegas Bowl with Boise State. Boise State?!!! At the Maaco Las Vegas Bowl?!?! Is that the best they could get?! Then I watched the post-game footage…that’s when I realized, better yet remembered, that it is all about the $. Money for the host city, sponsor, and local businesses. I mean where else can you get an authentic Elvis costume to show your Broncos some love?
For the universities it means greater exposure, which could mean more merchandise sold and increased admissions applications. Although being selected to play a bowl game is not always lucrative for the schools involved. This year for UConn it’s a money pit (click to read more).
On the flip side, most of us are awaiting the major and marquee bowl games beginning on January 1st and we can definitely name those and (for the most part) who is involved. I’m looking forward to seeing what Oregon can do against the SEC top dog, Auburn. All the other games…not so much.